The ask was to introduce and raise awareness for SK-II’s new sustainable initiatives based on the brand’s goal to be 100% Zero Waste by 2030.

I worked on an video to introduce SK-II Now, a loyalty program with a sustainability difference. With every SK-II purchase, shoppers earn Miracle Drops that can be donated to a charitable and sustainable cause.

I also worked on introducing the Mottainai program to shoppers — SK-II’s do good for the planet recycling campaign.