SK-II World PITERA™ Day.
A first-in-the-world physical & digital experience.
Deep dive into the world of PITERA™ with this experience dedicated to the iconic ingredient at the heart of SK-II. Welcome to World PITERA™ Day. A day when SK-II revealed the secret behind the miracle of PITERA™, for the first time ever.
I was tasked to work on the Science Exposé portion, taking tedious research and scientific information, and packaging it into a compelling story.
More on the event here.
Client x Agency
SK-II x Huge
Year
July 2022
credits
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Hugh Connelly
EXECUTIVE CREATIVE DIRECTOR
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Cameron High
CREATIVE DIRECTOR
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Dianna Saad
SENIOR VISUAL DESIGNER
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Mann Ismail
PROJECT/ACCOUNT
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Michael S. & Quentin B.
TECH