SK-II PITERA™ Page
Crafting a page to hero SK-II’s signature ingredient.
After the success of World PITERA™ Day, the clients wanted to keep the PITERA™ messaging consistent. The ask from the clients was to create a page on their website to educate the users on the benefits of PITERA™ and to bolster the storytelling of this miracle ingredient. Using material and data from SK-II’s latest research, I crafted a content flow to create an enticing and informative story of PITERA™.
Client x Agency
SK-II x Huge
Year
September 2022
credits
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Hugh Connelly
EXECUTIVE CREATIVE DIRECTOR
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Ritika Mathur
UX CREATIVE DIRECTOR
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Aditi Khumbat
UX LEAD
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Dianna Saad
SENIOR VISUAL DESIGNER
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Jasmie Ezran
SENIOR DESIGNER
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Shaun Ho
PROJECT/ACCOUNT