For this pitch, the Huge team put together a concept for a virtual pop-up experience for DFS. We took it to the Metaverse and reimagined what a virtual store could be by creating a world unique to DFS that users can’t experience anywhere else.

I worked on initial concepts for building branded ‘planets’ themed to the core identities of each brand. What delightful interactive moments await users? How do they deepen their connection with the brand? What’s the takeaway?

Users can soak in the vibrant sights of these immersive landscapes as they engage in moments of discovery and interactive play.