All, in one. That’s Nielsen ONE.
Pitch: For the launch of the long-awaited Nielsen ONE service.
For this pitch, the Huge team proposed two ad campaigns to launch this industry-breaking service from Nielsen.
I primarily worked on one direction. With the tagline I created: Know your audience, we found a bold and humorous way to present the benefits of Nielsen’s new service.
It was all about ONE-to-one communication — speaking directly to and (almost) provoking Nielsen’s customers: the advertisers, media partners and CMOs. How well do they really know their audience? Through surprising insights and unexpected stats, we showcased how Nielsen ONE can help them put their ad dollars where their audience is.
Client x Agency
Nielsen x Huge [Pitch]
Year
October 2022
The power of ONE.
Nielsen ONE’s data is the power to know your audience, not just think you do. To go beyond customer profiles, directly to the real people your ads are speaking to.
credits
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Hugh Connelly
EXECUTIVE CREATIVE DIRECTOR
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David Knights
CREATIVE DIRECTOR
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Anna Gregorio
ASSOCIATE CREATIVE DIRECTOR
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Jasmie Ezran
SENIOR DESIGNER
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Maarit Karhapaa
PROJECT / ACCOUNT